At the London Coffee Festival 2018 our partners ashortwalk launched the groundbreaking rCUP; the first re-usable cup made from used coffee cups.
Every person in the UK, on average, throws away 350 paper coffee cups each year and so, by switching to rCUP, these used cups will no longer go landfill and instead will contribute directly to the manufacture of new products. Better still, the rCUP has been designed to last for at least 10 years use and is 100% recyclable in the UK’s curbside recycling system.
The rCUP has a number of unique features that make it practical, safe and appealing to coffee drinkers.
Functionality is everything, that’s why the rCUP has been designed to be completely leak proof. No more splashing yourself with hot coffee or tea as you run for the train or bus. No more bottom of the bag disasters. No more near misses with your laptop or phone. You can carry rCUP anywhere without spilling a drop and pop it into your bag with confidence .
rCUP’s innovative design makes it quick and easy to open and close the reusable cup with one hand. Just one press to open and one press to close. Perfect when you’re on the go, on the phone or just juggling! The travel mug allows a 360 degree drinking experience so you never need to locate the hole or check which side to drink from. This also provides better aroma and, given the fact that smell is responsible for up to 90% of that freshly ground coffee taste, with rCup you get to release the coffee aroma without the spills.
Unlike many reusable coffee cups or travel cups, rCUP is fully insulated. It’s a travel cup that will keep your hot drink hot and your cold drink cold for longer. And you’ll never burn your hand picking our cup up. It will keep a latte warm for 1 hour 20 minutes and a cup of tea warm for 1 hour 40 minutes.