Since its inception in 2016, Smell the Coffee has built a reputation for sourcing and supplying the very best coffee beans available, from around the world, and a dedicated following of fanatical coffee lovers, who appreciate being able to swing by for the best hot coffee in St Ives, or buy their favourite blend online.
In mid-2018 the original owner announced that, due to too many competing commitments, Smell the Coffee would be closed if new owners were not found by the coming Autumn. There was an outpouring of genuine sorrow from the growing customer base, so local coffee lovers (Joel Crisp and Alun Bain) saved the business from extinction and spent the following six months learning the ropes with the aim of taking over the business in 2019.
But do not fear – Joel comes from the coffee industry and Alun has owned a successful restaurant, bar and cafe in New Zealand (the home of the endangered Black Robin) So you can expect the same great products, with a bit antipodean coffee culture thrown in, for good measure!
The transition to new ownership is almost complete and the shop and online business continue to go from strength to strength, with new offerings becoming available (including vegetarian, vegan and gluten-free snacks, soy and skim milks) and the new owners have big plans.
A rebrand is in the works for February and a refit of the store to commence when the transition is completed – customers can expect the same high-quality product, with exceptional service and knowledgable staff on hand to offer advice and innovative new ways to enjoy your favourite beverage.
We look forward to serving you in-store or shipping the world’s best coffee, tea and accessories direct to your door.